Many companies lose out on the real advantages of affiliate marketing. As an advertiser (the company seeking to get affiliates) you need to comprehend the really delicate balance that has to be achieved so as to reach that best place of incredible small business achievement.
To begin with, this is based upon the objective of your affiliate marketing campaign. You can check this link https://affiliatedove.com/the-wealthy-affiliate-reviews-ive-tried-it-its-not-a-scam to get more information on affiliate marketing.
You see, affiliate marketing is about much more than just you (the advertiser) making a great business decision to pay for only advertising that results in sales and therefore profits, it's also about building your company brand while building strategic partnerships with individuals who can literally make your business explode.
Your goal with your affiliate program from this point on should be to aim for the 3 targets I mentioned earlier: Building your brand, Making a ton of profits for yourself, and Making a ton of profits for your affiliates. Helping your affiliates will help you, I can guarantee that, and this will come down to how you ultimately structure your affiliate program.
How Do You Structure an Affiliate Program?
First, it's all about the commission. You have to give people a great incentive to advertise for you. Your goal is not just about making that quick sale (quick sales are good, but there is a lot more to this), it's about the lifetime value of the customer and building that strong brand image with them.